Optima Office News & Insights

3 Reasons Every Small Business Needs a CFO

Written by Braedon Stern | January 22, 2025

Running a small business is exciting, but let’s be honest—it can also feel a bit overwhelming. One minute you're chasing new opportunities, and the next you're drowning in confusing financial reports. Bringing on a fractional chief financial officer (CFO) could be the game-changer your business needs.

A CFO offers the expertise to deliver timely financials, provide clear team direction, and support strategic growth planning. Curious if it's time to make that move? Here are 3 signs you need a CFO on your team:

Your Financials Are Late or Difficult to Interpret

If your financial statements are late, confusing, or just plain hard to understand, that’s a big red flag. Many business owners glance at their financials, feel overwhelmed, and shove them aside—missing out on critical insights. A CFO ensures your financials are timely, accurate, and most importantly, actionable, empowering you to make smarter business decisions.

Your Accounting Team Lacks Focus and Direction

A disorganized accounting team struggling to close the books or deliver reliable financials is a sign you need high-level guidance. Without clear leadership, your team may feel scattered and unproductive.

A CFO steps in to manage your accounting staff, streamline processes, and make sure everyone knows what to focus on, boosting efficiency and accuracy.

You Struggle with Strategic Decision-Making

Feeling stuck when making big decisions about your company's future? You're not alone. A CFO brings the clarity and confidence you need by helping you craft a strategic plan, align your financial results with your goals, and measure progress.

With their expertise, you can tackle growth opportunities and long-term planning without second-guessing yourself.

Ready to take control of your business's growth? Watch our full video for insights on how fractional CFO services can transform your small business.