Costly Mistakes That Are Killing Businesses and How to Avoid Them

In the powerhouse roundup “Biggest Small Business Mistakes” on CarolRoth.com, 81 top business experts open up about the brutal lessons that nearly broke them—and the make-or-break decisions that turned things around.

Among them is Jennifer Barnes, CEO of Optima Office, who drops a reality check that too many small business owners learn the hard way:

          “If a business isn’t completely flush with cash—at least has three months of operating cash on hand—then small businesses have significant risk if they don't have a good cash forecast. The last thing any business owner wants to do is miss payroll.”

And she’s not exaggerating. Barnes has seen firsthand how fast-growing businesses hit a wall because they didn’t take cash planning seriously—until it was too late. Her advice is simple, strategic, and urgent: Get control of your cash flow or risk losing everything.

This isn’t just another listicle—it’s a no-nonsense survival guide for entrepreneurs who want to stop guessing and start scaling smart.

Want to avoid the silent killer that takes down more small businesses than competition ever could? Read the full article now – before you learn these lessons the hard way.