By Jennifer Barnes, Founder & CEO
If your company is one of the lucky few that tends to sail through a recession, congratulations. You might be a high-interest lender, run a popular bar or restaurant or care for the elderly in some capacity. Whatever it is, when times are tough and the economy is in recession, it’s business as usual. You may even experience a sharp uptick in demand.
However, as in life, business is never that simple. An economic downturn may be your opportunity to thrive, but the wider fiscal landscape may mean you need to be extra disciplined and strategic about your decision making.
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