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May Client Spotlight: Simply Luxe


What does your organization do and what is your mission?

We are a Southern California design focused organizing firm. Bringing simplicity and luxe to everyday spaces. Simply Luxe was founded by Professional Organizer Ryen Toft. She runs a team of Luxe home organizers providing home organizing, decluttering services, and much more in San Diego, Orange County, Los Angeles, San Francisco, and throughout Southern California. She has 20 years of experience specializing in home organization. Our professional organizing services are fully insured, we come with a fully stocked, and specially curated van as well! We bring all the bins, baskets, and needs with us on every visit. Efficiency is very important to us; it helps us bring you the best service around!

How large is your reach? Meaning how many students, people or animals do you help?

We service around 300 clients a year. I feel so blessed to have this reach, and to make a difference in so many people's lives and homes. 

What would you do if you were granted $1 million- how far would it go to help the community?

I love donating to causes near and dear to my heart. Those being anything to do with animals or kids. We currently donate close to 5% of our sales a year to these causes. I also wrote a children's book called Bee A Dreamer and it too donates all its proceeds to causes. That money would just enhance our current endeavors. 

What do you like best about Optima and the team you work with?

My Optima team is super detail oriented just like myself and my business. They don't miss a beat and I love that! They also have our best interest at heart, and growth ideas in mind. Great to have on your team as an entrepreneur.

What is your favorite part of your organization/job?

I love that every day is different. Every client and solution is different, making every day different and exciting. I love the new challenges, and creations we get to design and implement. It's so rewarding. 

What inspires you to keep going every day?

I love being a kick butt businesswoman in my industry. I started this business and ran this business all by myself without partners. It feels like a dream every day to run it without debt as well. I feel so grateful to do what I love while being able to employ people too. It's very rewarding to have made a living doing what you love and to spread that love as well. 

What were you doing before you started working with your non-profit?

I worked in private estates here in San Diego. I wore every hat under the sun and even cooked for some families. I ended that profession at the top of the game being a chief of staff and running private aviation for them. I loved my tenure in that role, and it taught me so much in starting my own company. It gives me an even more in-depth study of how to help my clients even more. 

Do you have any upcoming events or fundraisers you would like people to be aware of?

Not currently but we are donating to a beautiful gala coming up on September 18th for Promises 2 Kids Dream on Concert. The funds raised go to helping foster children create brighter futures. 


Left to right: John in front of the Eiffel Tower, John with the UCLA Bruin Mascot

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