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Times of San Diego Opinion: Amid Coronavirus, Businesses Must Rethink Their Fundamentals

by Jennifer Barnes, CEO & Founder, Optima Office

The economic impact of the COVID-19 pandemic will be lethal to some businesses yet create growth opportunities for others. Some industries will see a massive decline in revenue and be forced to shut down, while others may have a minimal impact.

Wherever your business falls on this spectrum, every company will be affected in some way, so now is the time to create a new financial plan for the year.

While some factors are unknown, like the length of the pandemic, the fact remains that you know significantly more about what your business will face this year than you did in January. By re-working your 2020 revenue projections to account for this economic shift, you will have a far better grasp on what decisions you should be making now to survive or flourish this year.


DISCLAIMER – Due to the daily changing environment and guidelines being provided by the government, this information could be outdated. Please contact our office for the latest updates and guidelines. Optima Office is not responsible for any actions taken due to the information provided. The information provided here is for instructional purposes and does not represent legal advice being given by Optima Office.



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